Squashies

Squashies

Squashies

Squashies

Swizzels invented Squashies in 2012. A soft, delicious foam that's deliciously squashie! Now the UK’s number one sugar confectionery brand.* Nine flavours here, from Rhubarb & Custard and Sour Cherry & Apple to Bubblegum and Cherry Cola, each a box of twelve bags at £13.80, so about £1.15 a bag. Enjoyed as a treat, or a shareable snack for all ages - popular with grown-ups too! Squashies is the official sweets supplier to Co-op Live.

*Source: Circana, Sugar Confectionery category, data to 07.06.26.

Frequently asked questions

What actually is a Squashie?

A soft, foam version of a classic sweet. Squashies take flavours everyone already knows and turn them into a light, marshmallow-soft bite that gives when you press it, which is exactly where the name came from.

Who invented Squashies, and when?

Swizzels did, in 2012, at the same New Mills factory in Derbyshire where the company has made sweets since 1928. They are a modern invention rather than a revived classic.

What Squashies flavours can I buy here?

Nine: Original Milk & Raspberry, Sour Cherry & Apple, Love Hearts, Strawberry & Cream, Rhubarb & Custard, Cherry Cola, Bubblegum, Tropical and Shooting Stars. The line-up changes through the year, so what is listed above is what is in stock today. Enjoy!

Are Squashies really the UK number one?

Yes. Squashies is the number one sugar confectionery brand in the market, according to Circana, Sugar Confectionery category, data to 07.06.26. Not bad for a sweet that did not exist before 2012.

How are Squashies sold on this page, and what do they cost?

By the box. Each flavour comes as twelve bags at £13.80, which works out around £1.15 a bag. It is the format for a party, an office, a stall or a family household.

Are Squashies just for children?

Not remotely. They may get bought for the kids, but they are eaten by everyone, which is why they sell by the box. Squashies are also the official Co-op Live sugared confectionary partner, where it is the official sweets supplier.