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Welcome to Swizzels - Iconic Sweets Since 1928

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British Values
Swizzels has been making iconic sweets in the heart of the Peak District for decades. We take pride in ensuring that our sweets taste as good as they always have.
Family values
Swizzels was founded by two families back in 1928. We are proud of our rich heritage and excited for the future.
Our Passion
We want to delight the world with our fun sweets and innovative brands. Trust, quality and value will always remain paramount
Famous Brands
We are best known as the inventors of Love Hearts, Drumsticks, Parma Violets, Fizzers and Refreshers bars which have all been enjoyed for generations around the world.

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