The Secret Marketing Weapon Hiding in a Sweet Wrapper

The Secret Marketing Weapon Hiding in a Sweet Wrapper

Discover below how businesses across the UK are using Swizzels' corporate branded Love Hearts to spread joy and leave a lasting impression.  From client gifts to event giveaways, read real stories and testimonials that prove personalised sweets really do deliver smiles and are good for business.

***

1.  Tyre giant celebrates 125 year anniversary with branded Love Hearts

Ferodo brake products are found on one in every four new cars.  Recently Ferodo´s 125th anniversary official celebration took place, with the team, families and other stakeholders.  To support the respective activities, a variety of Ferodo branded merchandising items were ordered, including sweets from Swizzels.  We spoke with Neville Rudd, the Vice President and General Manager of OE Braking Tenneco, a division within Ferodo to understand why he chose Swizzels to help make Ferodo’s 125th Anniversary the success it was.

“Swizzels are a local company to us - it´s just a 10-15 minute drive from our Chapel-en-le-Frith site to their location in New Mills.  Their offering is perfect - great tasting sweets that are suitable for all including those on a vegetarian, vegan, halal, and gluten-free diet. 

Working together was very easy. We viewed the corporate section of Swizzels´ website and ordered the sweets we wanted to have branded.  Very quickly, customer services got in touch, thanking us for our order and worked with us to get our preferred Ferodo artwork on their Love Hearts wrapping.  The sweets were delivered promptly, a great turnaround! 

The branded Love Hearts rolls were used to go with other gifts as part of our celebration activities to mark 125 years of Ferodo.  The sweets were given to various visitors to our site that week - customers, schools/colleges, senior leaders and families of our team members.  We also placed them in the meeting rooms for people to eat during breaks in the schedule.  We ordered additional branded Love Hearts rolls to give out at future schools/college fairs. 

Everyone seemed to love them, they were especially pleased to see our Ferodo 125 years logo on the sweets. A great week was had by all and the gifts people received, including the sweets, were very much appreciated. 

The branded Love Hearts rolls were great value for money.  Delivery was free too.  We would have no hesitation in using Swizzels again.”

***

2.  Cancer diagnostics company make themselves more memorable to event guests with branded Love Hearts

13creative are dedicated to helping their clients achieve and exceed their targets by providing creative solutions.  They do this by working with trusted brands such as Swizzels to bring their client’s brand to life.  We chatted with Ellie J., Account Executive, to see what her experience of Swizzels had been like.

“Our client Epredia, a global precision cancer diagnostics company at the heart of successful pathology labs, tasked us with helping them to stand out at events.  We looked to Swizzels and the option of branding mini Love Hearts with our client’s logo.

The result was amazing and serves not only as a wonderful giveaway at events, but being such a well-loved treat known around the globe, delivers the ability for the attendees to remember our client after the event.

Swizzels were a joy to work with. They understood exactly what we required and delivered in advance of the required timings and within budget.  We will be aiming to work together again in the future.”

***

3.  Logistics company gives branded Love Hearts to customers to stand out from the crowd

Robert McE. Is the managing Director of Morsapack, a company that sells products that ensure pallet stability.  This means that products reach their destination without damage and safely every time.  He told us why he used our branded Love Hearts and what he thought of us.

“I needed treats to hand out at an exhibition and also to send out with brochures to our customers.  As Love Hearts are my favourite sweet it really was an easy decision for me.  The ordering process online was very easy and they answered all my questions quickly.  People loved them and were coming back onto our stand just to get the sweets!  Swizzels branded Love Hearts represent great value for money too.  I would have no hesitation in using Swizzels services again in the future.”

***

Swizzels’ branded corporate Love Hearts offer a unique, memorable way to connect with clients, staff, and event attendees. They create lasting impressions!  Swizzels website offers a seamless experience making the customisation and ordering process easy.  Find out more here https://shop.swizzels.com/collections/corporate 

Back to blog