Sweet Success: How Sweets Can Boost Charity Fundraising

Excerpt:
From fuelling fundraisers on long sponsored walks to creating irresistible re-sell packs, sweets aren’t just a treat — they’re a powerful tool for charities. Discover how bulk sweets like the Swizzels 3kg range can support fundraising, motivate volunteers, and maximise donations.

From fairs to fun runs, sweets add joy and colour that people remember long after the event.

Keep Fundraisers Motivated with Sweets on Sponsored Walks

Sponsored walks, marathons, and community fun runs are at the heart of many charities’ calendars. But let’s be honest — keeping participants motivated can be a challenge, especially after a few miles. That’s where sweets come in.

Boosting energy levels with Swizzels classics

Handing out a small bag of sweets along the route is an instant morale boost. The sugar kick lifts energy levels, while nostalgic flavours like Love Hearts or Refreshers bring comfort and fun.

How small treats keep participants going the distance

For organisers, sweets are lightweight, affordable, and easy to distribute. A small gesture like this can encourage participants to finish strong — and raise more money in the process.

Marc Duschenes of charity Giant Walk had this to say:

"Swizzels sweets are made with love; we all know that! As a family company they have been there for our charity walkers and found requests don’t just open jars of goodies but doors for fundraisers too. 

The value is their support goes beyond providing walkers with energy or saving a few quid at the supermarket. It’s knowing that when our fundraisers ‘hit the wall’ on an endurance event we can surprise them with a couple of kilos of love and energy to complete their Giant Walk."

"Giant Walk" Charity walkers with their tub of Swizzels sweets

Bulk Sweets for Charities: Buy, Repackage and Re-Sell

Another smart fundraising strategy is bulk buying. Many confectionery brands, including Swizzels, offer large value packs perfect for charities. The Swizzels 3kg range is a great example — bags bursting with favourites like Drumstick Lollies, Parma Violets, Fizzers, and more.

Why the Swizzels 3kg sweets range is ideal for fundraising

With so many sweets in one bag, charities can create dozens of resale packs that generate significantly more than the original cost.

Creative ways to repackage and sell sweets at events

1. Mini treat bags: Perfect for school fairs or community stalls.

2. Themed bundles: Valentine’s Day packs with Love Hearts or retro sweet bags tapping into nostalgia.

3. Event exclusives: Create limited-edition packs branded with your charity logo.

Partnering with businesses to maximise donations

Local companies can buy pre-packed sweet bags for staff, giveaways, or charity days — supporting your cause while promoting their brand.

Fundraising Ideas with Sweets for Community Events

Fundraising isn’t just about collecting money — it’s about building connections. Sweets are ideal for adding joy to community events and making them more memorable.

Using sweets as prizes, giveaways, and thank-you gifts

They’re affordable, universally appealing, and a simple way to show gratitude to donors and volunteers.

Sweet stalls and candy buffets to attract supporters

A colourful sweet stall or candy buffet draws crowds, sparks nostalgia, and boosts donations.

Swizzels Bulk Sweets: A Trusted Partner for Fundraising Success

Swizzels has been making sweets for over 90 years, and their iconic range is loved across generations. For charities, this brand recognition is gold. People are more likely to buy or enjoy sweets they already know and trust.

The Swizzels 3kg range is especially useful: cost-effective, versatile, and filled with popular classics. Whether you’re fuelling a fundraiser, creating resale packs, or adding sparkle to a raffle, these bulk bags tick every box.

Conclusion: Turn Wholesale Sweets into Charity Wins

When it comes to fundraising ideas with sweets, the possibilities are endless. They can fuel sponsored walks, act as thank-you gifts, or be repackaged and sold at charity fairs. Affordable, versatile, and loved by all ages, sweets are the perfect partner for charities big and small.

With trusted favourites like the Swizzels 3kg sweets range, you can raise more funds, inspire more smiles, and turn every event into a sweet success story.

Ready to sweeten your next charity fundraiser? Explore the Swizzels 3kg range today and discover how wholesale sweets can help your charity thrive.